Wahoo

Wahoo Fitness is an innovative tech-fitness company that has created an ecosystem of sensors and devices for runners, cyclists and fitness enthusiasts. At Wahoo, they are dedicated not only to capturing and measuring your workout data, but also to helping you understand what it means and achieving better results.
Wahoo know working out is called working out because it’s not easy. Like all work, it’s about sacrifice. You put in the time; you get the reward. It’s not about finding ways to make the work easier; it’s about making it meaningful. Wahoo are all about eliminating the boredom, using the ridiculously powerful technology you already own to hold yourself to a higher standard. They do it by connecting every stride, crank and squat to your smartphone, tablet or laptop, and by partnering with the best fitness apps so you can choose the one that works for you.