ABOUT 99 BIKES
We first opened the doors of our first tiny 170m2 shop in Milton, Brisbane in May 2007, a shop so small that we could only fit 99 bikes into the store. From that humble beginning, we have grown to become the largest bicycle retailer in Australia and now have retail stores in the UK and New Zealand.
Our company’s purpose is to enrich mind, body, earth and soul with the freedom of riding. We believe in living by our purpose and have 10 philosophies that help guide our purpose.
The company is our people. We care about our people, their health and wellbeing, their family and ‘Brightness of Future’. We have high expectations of performance and teamwork and promote from within. We nurture, trust and invest in our people and we include everyone.
We have a strong culture of ownership, achievement and opportunity. We take our work seriously but not ourselves - we have fun! We’re looking for hard-working, high achievers who are driven by results and love what they do.
PEDAL YOUR CAREER FORWARD WITH US

REWARDS & RECOGNITION
Our culture is built on celebrating high achievement through daily, monthly and yearly recognition and reward. Our high achievers win awards at our regular RIDE events (Reward, Recognition, Information, Drinks, Eats) and the top 10% of high achievers are awarded a ticket to attend our annual conference the Global Gathering in places like Whistler, Canada and Hakuba in Japan.
EMPLOYEE BENEFITS
WHAT IS BRIGHTNESS OF FUTURE AT 99 BIKES?
We are focused on living our purpose to enrich mind, body, earth or soul with the freedom of riding and balancing purpose with profit. We aim to create value and positive impact for all of our stakeholders in particular our people, our planet and our community. In 2023 we became a certified B Corporation™ (B Corp). We are proud that by showing up to work everyday we create a positive impact through providing products that have the potential to significantly improve the mental and physical health of our customers and communities and help lower the carbon footprint of our communities. See our latest ESG report here for more information on our initiatives and programs.
OUR 10 PHILOSOPHIES
Our company has 10 Philosophies that help us make and challenge decisions. We passionately believe in these philosophies and reference them often. To read more about our 10 Philosophies, click here.