Norco was born in the dirt of British Columbia and built toughness into every frame. These Canadian-forged bikes are made to handle the world’s roughest terrain while staying reliable, ride after ride.

Whether you want full power from an electric dual suspension-machine or the simplicity of a hardtail, Norco delivers durability and performance you can trust.

Norco Bicycles came to life in 1964 in a converted chicken coop in Burnaby, British Columbia, founded by Bert Lewis under the name Northern Cycle Industries. It evolved through the decades into a global brand known for pushing boundaries in mountain bike design with early BMXs in the ’70s, full suspension innovations in the ’90s, and its "Dirt First" philosophy that puts harsh trail conditions front and centre of every bike built.

That rugged Canadian heritage still shows up in modern engineering. Frames are tested on jagged B.C. terrain, suspension systems are refined for real-world handling, and even entry-level models benefit from lessons learned at the sharp end. Riders get toughness and ride quality, whether out in the woods or ripping up local trail networks.

• Norco E-MTB Dual Suspension
• Norco MTB Hardtail
• Norco Gravel
• Norco MTB Dual Suspension

• Deep trail-tested design Born in British Columbia’s mountains, Norco designs and engineers every bike in terrain that demands strength and reliability.
• Proven suspension systems Dual suspension and variable pivot systems evolved over decades provide smooth control through rocks, roots and high speeds.
• Ride Aligned philosophy Norco takes fit, geometry and component selection seriously so even mid-range models get performance you can feel.
• Built to be maintainable Common component standards, robust alloy and carbon frame options let you keep your bike performing with less specialised service.