Maurten brings a groundbreaking hydrogel sports nutrition used by marathon world record holders. Expect massive energy without that dreaded stomach upset, thanks to their unique technology used by elite runners to keep fuel on tap with comfort and control.

Maurten emerged in 2015 out of Gothenburg, Sweden when co-founder Mårten Fryknäs sought to solve a common endurance athlete problem: the gut crash. The breakthrough came when Maurten introduced natural hydrogel technology — using alginate and pectin — to encapsulate carbohydrates so they move through digestion smoothly, reducing the usual discomfort from gels and drinks.

This technology was tested at the highest level: Eliud Kipchoge used Maurten During his 2018 marathon world record and his sub-two-hour challenge in 2019. That trickle-down tech now benefits everyday riders and runners in Australia, delivering fuel that performs under pressure, so you can stay comfortable and focused during the long rides and hard efforts that matter.

• Maurten Nutrition

• Hydrogel technology that cares for your stomach. Maurten’s carbohydrate sources are encapsulated in a hydrogel that forms in your stomach’s acidity, helping carbs move gently into the intestine without overwhelming digestion.
• High energy, few ingredients. What goes into a Maurten product is precise and minimal: glucose and fructose in a specific ratio, natural hydrating agents, no artificial colours, flavourings or preservatives. You’re fuel, nothing extra.
• Used at world records. Maurten has powered athletes to multiple marathon world records, professional cycling victories and big endurance events. If it works for them, it works for your long rides and tough training days.
• Flexible dosing for training and racing. Options like low-carb gels, high-carb gels, drink mixes and solid bars let you control how much fuel you carry, so you can mix, match and adjust based on distance, intensity or fueling strategy.