Finish Line

History

In 1960 SIDI began as a craftsman’s workshop manufacturing mountain sports footwear. In the 1970’s SIDI began specializing in cycling footwear and boots for off-road and on-road motorcycling. Dino Signori, founder of SIDI, has combined a passion for cycling with more 50 years of experience manufacturing innovative sporting footwear.Thanks to this passion and a deep, intuitive knowledge of the business SIDI has become the market leader in cycling and motorcycle shoes. After half a decade, SIDI’s unique balance of tradition and innovation, style and comfort, make SIDI sporting footwear exceptional in the industry.Highlighting the strong identification between the company and its founder, the Sidi logo started off as a union of DIno SIgnori’s initials. In 1974 the logo becomes the one we all know today with the addition of the vortex symbol representing strength and movement.From a simple logo, the Sidi trademark has become one of the most recognizable and known brands in the business.

Mission

Tradition, values and commitment combined with an efficient international distribution network make Sidi a company that is present all over the globe.Because of their guaranteed quality, SIDI footwear has been chosen by millions of athletes. Since 1960 SIDI has researched and developed highly technical footwear in order to achieve the maximum in reliability and comfort.Combining innovation with a half-century of experience; the SIDI brand evokes a passion that goes beyond that of just a company.