Fuel your ride with Clif Bar’s performance foods made for adventure, whether it's a big ride or a backyard spin. Clif Bar combines organic ingredients, plant-based protein, and real flavour to keep you doing what you love.

No elite athlete speak here—just food that works and tastes good for everyday riders too.

Clif Bar was born in 1990 during what founder Gary Erickson called the “Epiphany Ride” — a 175-mile bike journey where every bar he ate felt sticky, hard to digest or just plain disappointing. From his mother’s kitchen came the first Clif Bar recipe, crafted to taste better and fuel stronger, and named in honour of Gary’s father, Clifford. Clif Bar launched to cyclists and climbers in 1992 and grew into a recognised name in energy food.

They’ve built more than snacks. All Clif Bar foods use sustainably sourced organic ingredients, with a business model founded on people, planet and community. Riders benefit today because that passion means bars you can trust — good ingredients, real carbs, plant protein, and flavours that work as hard as you do.

• Clif Bar Nutrition

• Thoughtfully crafted organic food. Clif Bar makes nearly all ingredients certified organic, including rolled oats and cane syrups, so you get fuel that’s cleaner and kinder to the planet.
• Plant-based protein for recovery. Bars contain soy-derived protein to help repair muscles after long rides or tough sessions.
• Reliable energy blends. Each product mixes fast carbs for quick fuel and slower lasting carbohydrates to help you go distance without crashing.
• Sustainability meets performance. Clif Bar pursues certifications, sustainable building standards and ethical ingredient sourcing so your nutrition supports active lifestyle and environmental care.