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Shop 100%

Step into unmistakeable motocross-inspired style built for mountain bikers who demand optical clarity and real protection. 100% brings grit and precision from the track into every glove, goggle and sunglass you ride with.

Bold colours, high contrast lenses and race-ready design come together so you can see better, ride longer, stay safer.

The 100% Story

Since its founding in the early 1980s in California, 100% has carried the torch for motocross heritage with its icon-graphic logo and rugged gear worn by legends of the sport. The brand’s original mission asked one question on every track and in every design: "How much effort do you give?" 100% gear was built from that notion, from the cable protectors and number-plates to today’s gloves, eyewear and apparel.

Over time 100% carried that spirit into cycling—mountain biking, downhill, BMX—bringing the same rigorous standards for lenses, materials and protection riders expect on the bike. What you get today is the same passion, refined for off-road trails, allowing every rider to benefit from decades of motocross-tested performance.

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Why Ride 100%?

Motocross-validated lens technology ensures glare reduction, scratch resistance and wide-angle vision learned from pro riders.
Frame and glove materials built to take impacts with durable polymers, reinforced stitching and padding protecting vulnerable areas.
Race tested comfort with airflow management, moisture-wicking fabrics and glove fit that keeps grip where it matters.
Style that speaks louder than logos showing bold colours, mirrored lenses and design influence straight from motocross Americana.

Popular 100% Ranges Explained

100% Ridecamp

The 100% Ridecamp glove builds on full-finger motocross DNA, offering tough stretch back-hand material, breathable palm panels and grip zones so you stay confident on rocky tracks, without breaking the bank.

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100% Airmatic

100% Airmatic brings ventilation and flexibility into gloves designed for road and trail headers. The lightweight construction minimises bulk but maximises feel so you control your bike in hot climbs or fast flats.

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100% Slendale

100% Slendale sunglasses merge motocross eye shielding with street-sharp style. They offer wide frames, HiPER or mirrored lenses and impact-resistant material so sharp light never ruins your ride.

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100% Accuri

100% Accuri goggles offer distortion-free wide peripheral vision, easy lens swaps and precise fit around helmet edges so your view stays clear when speed and terrain demand it.

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100% Hypercraft

100% Hypercraft represents 100%’s top-end sunglass line with super-lightweight frame, large coverage lens options and pro-level eye protection in the brightest conditions.

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100% S2 Sunglasses

The 100% S2 Sunglasses combine modern design and proven HiPER lens tech to filter harsh light and retain contrast, making them reliable companions when sun and trail both push your limits.

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