Purpose | Employee Initiatives

We pay our employees a ride to work bonus. We encourage healthy active lifestyles and this helps reduce traffic congestion, with less cars on the road and less pollution for our planet. 

We are focused on continuing to build the capacity and capability of our bike mechanics and bike builders through our Bicycle Academy and Cytech training programs. Cytech is an internationally recognised training and accreditation scheme for bicycle technicians and is delivered through The Bicycle Academy. The Bicycle Academy’s vision is to train and develop the Australian bicycle industry’s mechanics and create employment opportunities. Not does the Bicycle Academy help to build brighter futures for our people, but it also has social and environmental benefits, with highly skilled mechanics leading to safer, longer-lasting bikes and less waste for our communities and environment

Every employee is offered up to $1,000 a year that can be put towards “Self-Development”. We also have 3 Training Academies to develop our people and provide career pathways.

As well as internal support, we offer our employees access to an external “well-being” portal that helps with all aspects of their life, including physical, mental, social and financial. This service also includes initial one on one coaching and counselling service.

Each individual at 99 Bikes has equal privileges and rights. There is no us and them. We operate an open and transparent business, with total information sharing and encourage honest communication between all roles. We want our people to treat the business like it’s their own and we do this by offering financial ownership through shares, Business Ownership Schemes (BOS), profit share, and commission. Through our Employee Share Scheme over 25% of our business is owned by employees, ex-employees and contractors.

Our culture is built on celebrating high achievement through daily, monthly and yearly recognition and reward. Our high achievers win awards at our regular RIDE events (Reward, Recognition, Information, Drinks, Eats) and the top 10% of high achievers are awarded a ticket to attend our annual conference, the Global Gathering hosted in amazing places all over the world. The Global Gathering in 2025 was in Cairns, Australia. See more about Global here

We are committed to creating a workplace where our team members feel valued, supported and empowered to contribute. Our employee engagement survey provides a confidential channel for team members to share feedback about their experiences, helping us understand what we do well and identify opportunities to improve. We use these insights to guide meaningful action, strengthen our workplace culture and continuously improve employee engagement across Pedal Group.

Offers 7 programs from “Introduction to Leadership” to “Area Leader”.