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Pure Sports Nutrition at 99 Bikes
If you want clean, science-backed fuel that tastes good and works hard on the bike, Pure has you covered. Their products are made with real ingredients, no artificial colours or flavours, and designed to support ride after ride. Feel energised, stay hydrated, recover properly, Pure brings high-end integrity to everyday cycling nutrition.
The Pure Story
Pure Sports Nutrition was founded in 2012 by siblings Simon Kraak and Marewa Sutherland in response to a lack of sports nutrition products that met high standards of ingredient quality and usability. Marewa is a qualified sports and exercise nutritionist, and both have deep roots in cycling and endurance sport. They built their own facility in Christchurch to ensure every product—from energy gels to recovery shakes—is manufactured under strict quality control, using as many locally and naturally sourced ingredients as possible.
That care shows up in what cyclists experience. Ride-friendly textures, balanced fuel timing, transparent labelling—you get tools that work not just for elite athletes but for weekend riders too. Pure’s history of scientific formulation and practical experience means you get nutrition that keeps you going and brings you back ready for tomorrow’s ride.
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Why Ride Pure?
- Natural flavour shakes and fuels that still perform. Pure uses real fruit, New Zealand honey, organic cacao powder, and avoids artificial colours and flavours so your body gets clean energy without nasty after-taste.
- Gut-friendly and scientifically balanced. Carbohydrate blends, electrolytes, protein ratios are formulated with sports science in mind so you can fuel, hydrate and recover without digestive discomfort.
- Made in a dedicated facility you can trust. Their Christchurch factory handles everything from recipe design to packaging so quality is consistent and ingredients are monitored carefully.
- Everyday value meets elite standards. Even entry or mid-level cyclists get the same core technologies used by national teams—just more affordably for training rides, racing, or long weekend adventures.
Popular Pure Ranges Explained
Pure Energy Gel
Pure Energy Gel brings fast fuel in a form that’s easier to consume while riding. It has fluid consistency, about 30 grams of carbohydrates per serve, real fruit flavouring and electrolyte support so you can grab and go without shock to your stomach. Excellent option for mid-ride top-ups or that final push.
Pure Electrolyte Hydration
Pure Electrolyte Hydration is a powder drink base made with real freeze-dried fruit, balanced sugars, and all the essential electrolytes lost through sweat. You mix it with water to keep fluid in your system, sustain energy on lengthy rides, and avoid over-sweet drinks that can feel like syrup on a hot day.
Pure Recovery Shake
Pure Recovery Shake delivers 20 grams of protein and enough carbohydrates and minerals to refuel, rehydrate and repair after hard rides. It blends organic cacao, milk proteins, and manuka honey powder for taste and quality. Ideal for recovery between back-to-back training sessions to support strength and reduce fatigue.
