If you appreciate gear that works hard, lasts long and still lets you spend on the things you love—like tyres, trails or a midweek ride—MicroShift makes that gear. Their components are built tough and designed around approachable performance so you can ride strong without overthinking every shift.

MicroShift (AD-II Engineering Inc.) began in 1999 in Taichung, Taiwan, founded by engineers tired of paying too much for drivetrain kits that wore out fast. Since then, the brand has grown to manufacture road, gravel and mountain bike components, challenging names like Shimano and SRAM with more value than hype. Their new factory invests in sustainable practices, delivering on both performance and responsibility.

Every chainring, derailleur and cassette MicroShift builds is informed by decades of experience. That means trail-tested durability, intuitive shifting and compatibility you can trust. What you ride today reflects every bumpy climb and dusty descent they’ve learned from—so your ride feels better, not harder.

• MicroShift Cassettes/Freewheels
• MicroShift Derailleurs
• MicroShift Drivetrain Other

• Durable engineering means strong steels, forged parts and tested clutch designs that stand up to mud, rocks and everyday riding.
• Wide gear range without fuss so you can get up steep terrain and still have enough gears to cruise back down without wrenching or flipping bits.
• Compatibility and value built-in through standard freehub fitments and components designed to work together—no need to rebuild your bike just to upgrade one part.
• Accessible innovation where features from high end gear trickle down into entry and mid-tier ranges so your first groupset still delivers big-bike performance.