Family brings the BMX scene down-to-earth with gear that works hard without costing a fortune. Every Part is built tough for tricks, trails, and fierce street laps, but made so you can buy without the sticker shock. Traceable quality, clever design, real protection — Family gives you what your BMX actually needs.

Family is the BMX house label under Family Distribution, a rider-owned and run business based in Australia. Family Distribution gets first-hand feedback, tests gear on actual builds, and supplies brands like Colony and Cult, so the designs reflect what BMX riders want in real life. This means that when you buy a Family part or helmet, you’re getting something developed by people who ride, tweak, crash, fix, and ride again — so durability, safety and value come as standard.

Today those roots carry into every piece: forged alloys for strength, safety tested components, and functional features that don’t just look good — they make your ride smoother, safer, and more fun.

• Family Brakes
• Family Wheels
• Family Helmets - BMX

• Rider-owned design. Family components come from people who ride BMX themselves, so parts are shaped by real feedback not just spec sheets.
• Bang for your buck tech. Forged alloy levers, clear brake pads, robust hard shell helmets — you get performance features typical of premium gear, priced for working riders.
• Reliable safety standards. Helmets meet Australian and CE bicycle helmet safety rules, braking parts are load tested, finishes resist scratches so your ride lasts longer without compromising safety.
• Wide compatibility. Parts like U-Brake systems, linear brake cables or pegs are built to work on standard BMX setups, so upgrades fit smoothly without a lot of guesswork.