Elite turns your everyday ride into smart training magic. Italian craftsmanship and rider-tested tech bring features like accurate power meters and advanced steering into your home setup. These aren’t just premium tools for elite athletes—they’re made for your training, comfort and haul in kilometres.

Founded in 1979 in Fontaniva, a town 60 kilometres from Venice, Italy, Elite started with a group of passionate cyclists determined to build better training rollers and accessories. Over the decades their research and development has created smart trainers, hydration systems and gear trusted by WorldTour teams and weekend riders alike. Everything from how a direction-sensing steering block works to how a bottle feels in your hand comes from that same heritage.

Elite still manufactures many products locally, blending quality materials with engineering rigour. When you buy Elite at 99 Bikes you’re riding with this legacy—you get precision, durability and Italian design tailored for Australian roads, mountain paths or indoor sessions.

• Elite Smart Trainer
• Elite Trainer Accessories
• Elite Water Bottles

• Precision indoor training tools. Products like the Direto XR-T include optical torque sensors that measure power output to within ±1.5 percent accuracy, so your training is based on data you can trust.
• Real-feel riding simulations. Trainers simulate gradients up to 24 percent, and steering accessories track handlebars motion up to 34° so indoor sessions feel more like road or trail.
• Connectivity across the board. ANT+ and Bluetooth compatibility mean your speed, cadence, power and steering data play nicely with apps like Zwift, TrainerRoad, Kinomap and My E-Training.
• Durable and thoughtfully built. Over forty years of design and local manufacturing in Italy give Elite products that long-lasting build quality designed for serious use in variable conditions.