Assos stands at the absolute pinnacle of Swiss cycling apparel, with an obsession for aerodynamic perfection and unmatched comfort in the saddle. Designed in Ticino with obsessive attention to detail and developed through dozens of iterations, each garment offers tangible benefits to road, gravel and endurance riders.

Here you’ll find Assos gear engineered to refine every ride with fabrics, fit and features you can feel from the first pedal stroke.

Assos was founded in Switzerland in 1976 by Toni Maier-Moussa, originally experimenting with carbon bicycle frames and aerodynamic designs before realising the biggest drag on the bike was the clothing itself. That breakthrough led to the invention of the first Lycra cycling shorts, followed by the first anatomical skinsuit and jersey printed with sublimation.

Over nearly fifty years, Assos has built its reputation through continuous innovation and refinement. That heritage means you benefit from technologies born in the pro peloton applied to all riders. What started with elite performance now delivers comfort and durability for every ride, every kilometre.

• Assos Other
• Assos Knicks
• Assos Headwear

• Swiss-engineered fabrics that manage moisture, wick sweat and offer four-way stretch so you stay dry and comfortable even on hot ascents or long flat roads.
• Ergonomic comfort systems built for hours in the saddle, with inserts like the Mille S7 Evo that use memory foam, ventilation and intelligent stitching to reduce pressure in sensitive zones.
• Aerodynamic performance backed by heritage where wind-tunnel testing, body geometry and skin fit are refined over years so that fit and airflow work together rather than against you.
• Longevity in design where seams, materials and construction are tested and tweaked until they outlast trends—gear made to be ridden hard and last long.